教學(xué)課程:市場營銷,定價策略,營銷工程與模型
研究領(lǐng)域:電子商務(wù),虛擬經(jīng)濟,營銷戰(zhàn)略,營銷模型
學(xué)術(shù)經(jīng)歷
市場營銷與旅游管理系副教授,武漢大學(xué),2011年—至今
市場營銷系訪問副教授,香港城市大學(xué),2014年9月—12月
講師,康涅狄格大學(xué)商學(xué)院,2007年1月—2011年5月
企業(yè)管理與實踐經(jīng)歷
市場分析師,華為技術(shù)有限公司,2004—2006年
獲獎與榮譽
信息系統(tǒng)專業(yè)全球最佳文章獎,2010
ACM TMIS雜志最佳文章獎,2010
專業(yè)組織會員與資格證
美國營銷協(xié)會會員, 2011年至今
INFORMS會員, 2009年至今
美國經(jīng)濟協(xié)會會員, 2010年至今
國際信息系統(tǒng)協(xié)會會員, 2006年至今
主要論文及書籍
“An Empirical Analysis of Virtual Goods Permission Rights and Pricing.”(Ke, D., S. Ba, J. Stallaert, and Z. Zhang.) Decision Sciences, Volume 43, Issue 6, 2012
“Why Give Away Something for Nothing When You Can Charge? Investigating Virtual Goods Pricing and Permission Strategies.”(with S. Ba, J. Stallaert, and Z. Zhang) ACM Transactions on Management Information Systems. Vol. 1(1). December 2010.
Comparing Service Quality in 3D Virtual Worlds to Web-based Service.”(with S. Ba, J. Stallaert, and Z. Zhang) Proceedings of the Tenth Workshop on E-Business (WEB 2011), December 4, 2011, Shanghai, China.
“Virtual Goods Pricing and Permission Strategies.”(with S. Ba, J. Stallaert, and Z. Zhang) Proceedings of the 20th Workshop on Information Technologies and Systems (WITS 2010), December 10-15, 2010, St. Louis, USA.
“An empirical analysis of virtual goods pricing strategies in virtual worlds.”(with S. Ba, J. Stallaert, and Z. Zhang) Proceedings of the 14th Pacific Asia Conference on Information Systems (PACIS 2010). July 9-12, 2010, Taipei, Taiwan.
“A conceptual model of service quality in 3D virtual worlds.”(with S. Ba, J. Stallaert, and Z. Zhang) Proceedings of the Fourth China Summer Workshop on Information Systems (CSWIM 2010). June 20-21, 2010.
“Optimal Pricing and Permission Right Strategy for a Virtual Good Monopolist in Second Life.” (with S. Ba) Proceedings of the 18th Workshop on Information Technology and Systems (WITS 2008), December 2008
特邀演講與媒體報道
“An Empirical Analysis of Virtual Goods Permission Rights and Pricing Strategies.”珞珈青年學(xué)者論壇,武漢大學(xué), 2011年11月.
“Comparing the Quality of Customer Service in 3D Immersive Environment to Traditional Web Service.” INFORMS 2010 Annual Meeting, invited session on Virtual Worlds. Austin, TX, USA. November, 2010.