學(xué)術(shù)經(jīng)歷
特聘副研究員，武漢大學(xué)，2023年10月至今
助理教授，武漢大學(xué)，2020年10月-2023年10月
教授課程
市場(chǎng)營(yíng)銷（本科），新產(chǎn)品營(yíng)銷（本科），營(yíng)銷理論前沿（研究生），營(yíng)銷論文寫(xiě)作科學(xué)方法（研究生）
研究領(lǐng)域
消費(fèi)者控制感，消費(fèi)者時(shí)間觀，數(shù)智技術(shù)營(yíng)銷
發(fā)表論文
1. Tang, Yangyi, Zhongqiang Huang, and Lei Su. "The Influence of Event-time (vs. Clock-time) Scheduling Style on Satiation." Journal of Consumer Psychology 33.1 (2023): 123-32.
2. Tang, Yangyi (Eric), and Qi Zhou. "Inspired by intertemporal connections: Using AR technology to enhance visitor satisfaction in historical museums." Tourism management 108 (2025): 105096.
3. He, Yuanqiong, Liu Yang, and Yangyi Eric Tang. "Preference for assistance from service robots or human staff? The impact of social exclusion experience." International Journal of Hospitality Management 125 (2025): 104018.
4. He, Yuanqiong, et al. "Air quality and diet preference: do consumers purchase more healthy food when breathing polluted air?." British Food Journal 127.6 (2025): 2197-2215.
5. Tang, Yangyi (Eric), Liu Yang, and Yuanqiong He. "My Phone, My Zone: Restaurant Consumers’ Territorial Responses to Unsolicited Recommendation on Their Smartphones." International Journal of Hospitality Management 101 (2022): 103115.
6. Tang, Yangyi (Eric) and Alex S.L. Tsang (2020), “Inspire Me to Purchase: Consumers’ Personal Control and Preference for Underdog Brand Positioning”, Journal of Business Research 115, 101-109.
7. 賀遠(yuǎn)瓊，唐漾一，張俊芳 (2016), “消費(fèi)者心理逆反研究現(xiàn)狀與展望,” 外國(guó)經(jīng)濟(jì)與管理 38(2): 49-61.
科研項(xiàng)目
主持國(guó)家自然科學(xué)基金青年項(xiàng)目，教育部人文社科青年項(xiàng)目，武漢大學(xué)人文社會(huì)科學(xué)研究自主科研青年項(xiàng)目, 武漢大學(xué)海外人文社會(huì)科學(xué)研究前沿追蹤項(xiàng)目。
