企業(yè)營(yíng)銷戰(zhàn)略，新技術(shù)環(huán)境下的企業(yè)營(yíng)銷問(wèn)題，綠色管理，戰(zhàn)略創(chuàng)業(yè)
學(xué)術(shù)經(jīng)歷
聘期制講師，武漢大學(xué)，2021年7月-至今
訪問(wèn)學(xué)者，美國(guó)伯明翰阿拉巴馬大學(xué)，2018年8月-2019年8月
獲獎(jiǎng)與榮譽(yù)
2016西安交通大學(xué)國(guó)家獎(jiǎng)學(xué)金
2016第二屆“互聯(lián)網(wǎng)+”創(chuàng)新創(chuàng)業(yè)大賽陜西省金獎(jiǎng)
2016 TiC100智慧城市與物聯(lián)網(wǎng)創(chuàng)新創(chuàng)業(yè)競(jìng)賽全國(guó)三等獎(jiǎng)
編審經(jīng)歷
匿名審稿人：Journal of Business Ethics, Technovation, Asia Pacific Journal of Management等
專業(yè)組織會(huì)員與資格證
中國(guó)高等院校市場(chǎng)學(xué)研究會(huì) 會(huì)員
美國(guó)管理學(xué)年會(huì)會(huì)員
中國(guó)管理研究國(guó)際學(xué)會(huì)會(huì)員
期刊論文
Zhao Mengli, Yang Jianjun, Shu Chengli, Liu Jinxin (2020).Sustainability orientation, the adoption of 3D printing technologies, and new product performance: A cross-institutional study of American and Indian firms.Technovation,101, 102197.
Zhao Mengli, Liu Jinxin, & Shu Chengli. (2021). Pursuing sustainable development through green entrepreneurship: An institutional perspective.Business Strategy and the Environment. online.
Shu Chengli, Zhao Mengli, Liu Jinxin, Lindsay Wendy (2020). Why firms go green and how green impacts financial and innovation performance differently.Asia Pacific Journal of Management, 37: 795-821.
Liu Jinxin, Sheng Shibin, Shu Chengli, Zhao Mengli (2020). R&D, networking expenses, and firm performance: An integration of the inside-out and outside-in perspectives.Industrial Marketing Management, 92: 111-121.
Shu Chengli, Liu Jinxin, Zhao Mengli, Per Davidsson (2020). Proactive environmental strategy and firm performance: The moderating role of corporate venturing.International Small Business Journal, 38(7): 654-676.
國(guó)際會(huì)議論文
Zhao, Mengli,Sheng, Shibin, Cheng, Yuan (2020). Are government employees more likely to venture?. 80th Academy of Management Annual Meeting, Vancouver, Canada.
Zhao, Mengli,Shu, Chengli (2019). Sustainability, 3D printing technologies, and new product performance: A comparative study.79th Academy of Management Annual, Boston, United States.
