| Zhao Mengli |
| Associate Researcher |
| Department of Marketing and Tourism Management |
| Email: mlzhao@whu.edu.cn |
| PhD, Management, Xi’an Jiaotong University, China (2015-2021) |
| B.A., Management, Xi’an Jiaotong University, China (2011-2015) |
| B.A., Economics, Xi’an Jiaotong University, China (2013-2014) |
TEACHING AND RESEARCH AREAS
?Teaching Programme: Marketing Management, Marketing Channel Management
?Research Areas: Firm Innovation, Green Innovation, Interfirm Relationship Management, Individual Entrepreneurship
ACADEMIC EXPERIENCE
?Assistant Professor, Department of Marketing and Tourism Management, Wuhan University, 2021.07-2024.06
?Associate Researcher, Department of Marketing and Tourism Management, Wuhan University, 2024.07-present
INTERNATIONAL EXPERIENCE
?Visiting Scholar, Collat School of Business, University of Alabama at Birmingham, 2018.08-2019.08
SELECTED PUBLICATIONS
Journal Papers (International)
?Zhao Mengli, Sheng Shibin, and Yang Xiangyu. (2023). Are government employees more or less likely to venture? Evidence from China. Journal of Business Research, 157, 113629.
?Zhao Mengli, Yang Xiangyu, and Sheng Shibin. (2024). Does public employment foster or inhibit entrepreneurial intentions?. Asia Pacific Journal of Management, 41(1), 317-349.
?Zhao Mengli, Sheng Shibin, and Yang Xiangyu. (2023). Transferring political capabilities into formal entrepreneurship: The moderating role of market development in emerging markets. IEEE Transactions on Engineering Management, 71, 1504-1518.
?Zhao Mengli, Liu Jinxin, and Shu Chengli. (2021). Pursuing sustainable development through green entrepreneurship: An institutional perspective. Business Strategy and the Environment, 30(8), 4281-4296.
?Zhao Mengli, Yang Jianjun, Shu Chengli, and Liu Jinxin (2020).Sustainability orientation, the adoption of 3D printing technologies, and new product performance: A cross-institutional study of American and Indian firms.Technovation, 101, 102197.
?Shu Chengli, Zhao Mengli, Liu Jinxin, and Lindsay Wendy (2020). Why firms go green and how green impacts financial and innovation performance differently. Asia Pacific Journal of Management, 37, 795-821.
?Liu Jinxin, Sheng Shibin, Shu Chengli, and Zhao Mengli (2020). R&D, networking expenses, and firm performance: An integration of the inside-out and outside-in perspectives. Industrial Marketing Management, 92, 111-121.
?Shu Chengli, Liu Jinxin, Zhao Mengli, and Per Davidsson (2020). Proactive environmental strategy and firm performance: The moderating role of corporate venturing. International Small Business Journal, 38(7), 654-676.
Conference Papers (International)
?Zhao Mengli, Shu Chengli, Moore Elizabeth, and Dau Luis (2023). What drives deviant behavior? Highlighting factors that drive informal entrepreneurship? 83rd Academy of Management Annual Meeting, Boston, USA.
?Moore Elizabeth, Shu Chengli, Zhao Mengli, and Dau Luis (2022). Who's likely to go informal? Insights from the anomie theory. The 12th Annual Conference of the Academy of International Business (AIB) Latin America and the Caribbean Chapter, Miami, USA
?Zhao Mengli, and Shu Chengli (2019). Sustainability, 3D printing technologies, and new product performance: A comparative study. 79thAcademy of Management Annual Meeting Proceedings, Boston, USA.
RESEARCH GRANTS
Government-funded grants
?Promote or inhibit? Research on the spillover effects of buyers’ green management information disclosure on suppliers, 300,000 yuan, National Natural Science Foundation of China Youth Project, 2024-2026, Host.
?The identification, formation, and governance of discrimination in "new employment" platform, 390,000 yuan, National Natural Science Foundation of China, 2024-2027, Participation.
?The governance mechanism of network user content creation: An exploratory study of social networks based on Blockchain Technology, 450,000 yuan, National Natural Science Foundation of China, 2023-2026, Participation.
?The influence mechanism of connection and competition in strategic alliance network on firm innovation: A Comparative study of listed companies in China and the United States, 500,000 yuan, National Natural Science Foundation of China, 2020-2023, Participation.
AWARDS AND HONORS
?Who's likely to go informal? Insights from the anomie theory. 2022 AIB-LAC Best Paper Award Finalists, Academy of International Business, 2022。
?Focus or disperse? Research on the impact of firm digital portfolio diversity on innovation performance from the perspective of absorptive capacity, 2023 Excellent Paper Nomination Award of CMAU, China University Marketing Research Association, 2023.
?"Excellent" in 2022 annual assessment of Wuhan University, Wuhan University.
?"Excellent" in 2023 annual assessment of Wuhan University, Wuhan University.
?Entrepreneurial orientation, customer orientation and firm performance, Excellent Bachelor's Degree Thesis Advisor, Wuhan University,
?The influence of brand story types on consumers' purchase intention -- A case study of low-alcohol wine, Excellent Bachelor's Degree Thesis Advisor, Wuhan University.
EDITORIAL BOARDS
?2023-present, Degree Center of Ministry of Education, Undergraduate Dissertation Reviewer
?2022-present, Management Review, Reviewer
?2021-present, Technovation, Reviewer
?2020-present, Journal of Business Ethics, Reviewer
?2018-present, Asia Pacific Journal of Management, Reviewer
MEMBERSHIPS, CERTIFICATIONS
?2023-present, China Marketing Association of University, Director
?2023-present, Chinese Society of Technology Economics, Member
?2017-present, International Association for Chinese Management Research, Member
?2018-present, Academy of Management Annual Conference, Member
