| YUAN, Mao |
| Assistant Professor |
| Department of Marketing & Tourism Management |
| Email: maoyuan@whu.edu.cn |
| Phone : +86-27-68753007 |
| PhD, Management Science and Engineering, Huazhong University of Science and Technology (2016-2021) |
| B.A., Huazhong University of Science and Technology (2012-2016) |
TEACHING AND RESEARCH AREAS
?Teaching Programme : Advanced microeconomics I
?Research Areas : Supply Chain Management, Consumer Search
ACADEMIC EXPERIENCE
?Assistant Professor, Wuhan University, 2022.03-present
INTERNATIONAL EXPERIENCE
?Visiting Scholar, University of Minnesota, Twin Cities, 2019.11-2020.11
SELECTED PUBLICATIONS
Journal Papers (International)
?Mao Yuan, Shihua Ma, Xu Guan, Yingju Chen. Channel configuration in a complementary market under different power structures. Naval Research Logistics, 2021, 68(2): 214-228.
?Mao Yuan, Hubert Pun, Xu Guan. Information Disclosure in a Supply Chain with Copycat Threat. European Journal of Operational Research, 2022, 302(3), 1018-1030.
RESEARCH GRANTS
Government-funded grants
?Channel Configuration Strategies Based on Consumer Search Behavior, NSFC, 2024-2026
